Search Engine Optimization (SEO) is a process that involves ranking your website on search engines for keywords that drive results for your business.

Search engines offer two types of listings: one is paid listing ads (ppc) in the right hand side bar where you pay for each click. The second are natural (organic listings) on the left hand side where you don't pay the search engine to get listed. The natural listings get about 85% of all clicks which means SEO is one of the most effective ways to get your business found on the internet.

Just because the organic clicks are free doesn't mean that SEO is free. SEO is a long term investment that will drive signficant traffic to your site.

The basic building blocks of SEO:

• Add content to your website that includes keywords that are important to your business. Frequently update your site with original content.
• Get other sites to link to your site. Backlinks to your site are like votes. Not every link is equally weighted but the more the better.

The tactics are easy, but executing takes time and resources. If you're not committed to the program your rankings won't budge. I've built a team of writers and link builders with the expertise to run your campaign for the long haul.