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I'm a proactive Internet marketer who is comfortable working tight deadlines, while handling multiple priorities. I have experience growing e-commerce businesses and running leading generation websites using email, search engine optimization, paid search advertising and social media tactics.

Experience

Internet Advertising Analyst
Hubshout
August 2009 - Present

• I optimize Pay Per Click advertising campaigns to meet the lead generation and e-commerce goals of clients, within their stated CPA & ROAS targets. Optimization efforts include writing, and split testing ad copy. Organizing, pruning and extending keyword adgroups. And delving into multi-variate and a/b testing of landing page elements to increase conversions.

Internet Marketing Specialist
Premier Packaging
September 2008 - July 2009

• Grew the email marketing program to account for 8.2% of revenue through a template redesign, improved content, and greater frequency.
•  Increased monthly organic website traffic by 30% using inbound marketing techniques like blogging , article writing, and creating hubs on social media sites .
• Reduced overall PPC cost per click by 20%. Accomplished by creating tighter keyword themes, using negative keywords, and creating designated landing pages for adgroups.

Marketing Assistant                                  
VP Supply Corp.

Rochester, NY
March 2007 - September 2008

• Orchestrated a 180 person travel incentive promotion for executive level contractors. Ran an integrated communication campaign, leveraging vendor sponsorships, a micro-website, direct mail and email marketing, resulting in a 10.2% yearly profit increase for this customer group.
• Increased cross departmental communication between our 5 branch locations and 200 employees by creating and distributing a weekly company newsletter.
• Spearheaded, and wrote content, for a twice weekly contractor e-newsletter with strong subscriber engagement. Average click through rates for article links have averaged 21.4%.

Skills

Excel, Word, Powerpoint – Advanced

Access – intermediate

Dreamweaver – intermediate

Photoshop – intermediate

HTML + CSS coding

Education

St. John Fisher College, Rochester NY
Bachelor of Science, Management/Marketing
AACSB accredited, GPA 3.7/4.0