Search Engine Marketing Resume

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I'm a proactive Internet marketer who is comfortable working tight deadlines, while handling multiple priorities. I have experience growing e-commerce businesses and running leading generation campaigns using a variety of tactics including, email marketing, search engine optimization, paid search advertising, pay per lead, affiliate marketing and social media.

Search Marketing Analyst

Paychex | June 2011 - Present

• Profit & Loss responsibility for all paid lead generation programs including Pay Per Click, Pay Per Lead and Affiliate channels.
• Team lead for conversion rate optimization (CRO) program with an outside vendor. Oversee an OPM for the growing affiliate program. Daily optimization of a multi-million dollar paid search program using a 3rd party bid management and phone tracking tools.
• Case Study: Integrating phone tracking with landing page optimization tools. www.ioninteractive.com/case-study-paychex/

Search Engine Marketing Expert

Hubshout | August 2009 - June 2011

• Daily optimization of a $2+ million paid search budget to meet the lead generation and e-commerce goals of clients, within their stated CPA & ROAS targets.
• Well versed in search and display network strategies. Expert in Adwords, AdCenter, Facebook, LinkedIn Direct Ads and 2nd tier networks like Marchex and Adbrite.
• Lead web analytics consultant for our multichannel clients. Segmenting channel performance allowed one client to increase their direct response TV revenue from $130K to $2.9 million per month.
• Conversion optimization expert. Create test hypotheses, setup experiments and evaluate results for statistical significance. Accomplished double digit conversion rate gains in some cases using Google Website Optimizer and Visual Website Optimizer.
• Mentored and provided SEM education and best practices to a team of paid search analysts on an as-need basis.

Internet Marketing Specialist

Premier Packaging | September 2008 - July 2009

• Grew the email marketing program to account for 8.2% of revenue through a template redesign, improved content, and greater frequency.
•  Increased monthly organic website traffic by 30% using inbound marketing techniques like blogging , article writing, and creating hubs on social media sites .
• Reduced overall PPC cost per click by 20%. Accomplished by creating tighter keyword themes, using negative keywords, and creating designated landing pages for adgroups.

Marketing Assistant 

 VP Supply Corp. | March 2007 - September 2008

• Orchestrated a 180 person travel incentive promotion for executive level contractors. Ran an integrated communication campaign, leveraging vendor sponsorships, a micro-website, direct mail and email marketing, resulting in a 10.2% yearly profit increase for this customer group.
• Increased cross departmental communication between our 5 branch locations and 200 employees by creating and distributing a weekly company newsletter.
• Spearheaded, and wrote content, for a twice weekly contractor e-newsletter with strong subscriber engagement. Average click through rates for article links have averaged 21.4%.

Education

St. John Fisher College, Rochester NY
Bachelor of Science, Management/Marketing
AACSB accredited, GPA 3.7/4.0