VP Supply began a contractor loyalty promotion in March 2008. Aimed at the owners of plumbing and heating companies, the goal was to increase the sales of select brands carried by VP. This involved promoting new brands each month, with contractors earning points toward their Mayan vacation for buying.

 Results

In addition to acting as a liaison between our travel agent and over 180 contractors, I ran an integrated marketing campaign, leveraging a blog, direct mail and email marketing resulting in a yearly profit increase of 10.2% for the group. Return on investment for the promotion is calculated at 41%.