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Premier Packaging Blog

Description

Problem: The overarching business goal we needed to achieve for Premier was to drive more qualified prospects to the e-commerce website using methods other than pay per click advertising.

Solution: Creating a blog with useful, keyword rich content set Premier on the path toward creating a sustainable position in the search engine results. In the first month of the blog's existence, it represented 10% of online traffic to the site. With the addition of more content in the future, it will likely continue to bring in targeted prospects. 

Technology

  • Custom built Wordpress theme to match the ecommerce site.
  • Tested and renders properly in all standard compliant browsers, plus IE6/7/8

CUSTOM SEO ENHANCEMENTS:

  • Source ordered content. Simply, this puts the content before before extraneous information such as the sidebar, for better crawlability be search engine spiders.
  • DHTML Javascript menu. Normally javascript tends to be bad for search engines because it obscures and prevents the search engines from crawling the links. However, if you visit seo-browser, you'll see the menu links are not obscured, therefore able to be indexed.
  • Individual post titles are wrapped in H1 tags, not the default H2.
  • No follow, no index of tags, rss feeds, etc. to prevent duplicate content penalties.

 

Client

Premier Packaging

Status

Online

Web

www.premier.jessekanclerz.com
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When did #Adwords start requiring Google search to also run Search partners? I want to separate these into 2 campaigns. http://ow.ly/2iqwb
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