Problem: Traditional advertising, specifically in the Yellow Pages did not generate enough quality leads for the Giannoccaro Plumbing business.

Solution:  As a consultant for the Giannoccaro business, I suggested they establish a web site, and online adversting presence. I created a five page site for the Giannoccaro business that highlighted examples of the company's work, services and helpful tips for homeowners who frequent the site. PPC advertising is not used to promote the site, I have stuck to using free listings, local craigs list advertising, the Rochester Wiki, etc.