Your Customers May Forget About You

The Direct Marketing Association suggests that commercial emails will return $43.52 for every dollar spent in 2009. That’s nearly a 125 percent greater ROI than non-email online marketing. Of course, you must optimize your email to get that return, which is something I take great pride in.

What Type Of Email Is Right For You?

Email Blast – Use your current email list to send out your promotional message. This is a simple yet effective form of email marketing.

Segmented Blast - Take your email list and personalize the message to make it relevant to your customers’ interests.

Triggered - Set up a program that will run once a visitor activates a trigger on your site. These programs will be automatic once they are configured. An example of this is sending out a thank you email once a visitor subscribes to your list.

Abandonment - Often times, online visitors need an extra reminder to help them complete the checkout process, whether they need to complete a download or purchase a product. A Triggered Checkout Abandonment email can recover a lost transaction.

Visitor Behavior - This is as advanced as it gets which makes it the most effective form of email marketing. Here we use visitor purchase behavior and browsing behavior from Web analytics. Once the data is collected, we send out one email blast which transforms into thousands of customized emails using the power of dynamic content. This provides an extremely targeted email giving the subscriber exactly what they want.

Lifecycle Marketing - Setting up programs to nurture your customer base will keep them coming back for years. This can be an automated campaign with multiple messages setup to keep your brand on top of customers’ minds with minimal work on your part.