The tanking economy and evaporating marketing budgets have been a boon to social media. You’d be hard pressed to find even an old school marketer who hasn’t begun experimenting with the social web. Despite the wholesale move to join the online word of mouth cacophony, many marketers are still approaching social media from a flawed mindset.

The other day I and a lucky bunch of other ski shop employees had the fortune to demo next seasons skis. We gobbled up the opportunity to test the abundance of equipment from major brands such as Nordica, Volkl, Rossignol, K2, Salomon,Kastle, etc.
The majority of time I spent riding the lifts with my friends from [...]