Email marketing is the wondurkid in this years recessionary climate. More marketers are investing in their lists, while driving up the volume of messages landing in subscriber in-boxes. Despite getting hit with more messages, people are not overwhelmed by the amount of email in their in-boxes; they are underwhelmed by the irrelevant emails they’re receiving.

Not long ago I spoke with a CEO about his goal of offering a software service through an ecommerce channel. Our conversation focused mainly on the specific market this would serve and the company website. At one point he beamed about regularly checking Alexa, and seeing the site ranking steadily climbing.
In that instant the little [...]

Marketing is tough. We juggle the constant demands of improving value in the customer life cycle while always attempting to legitimize the credibility of our function within the organization. Therefore it is not surprising that strengthening the accountability of the marketing department is a consistent theme in this year’s CMO Council annual Marketing Outlook survey.
According [...]