Error on the side of caution and tradition, content to tweak existing products and services.

or…

Be bold, reshaping and creating things that are completely new.

Each has its rightful place. The tough part is figuring out which to choose. Congratulations Kraft, on knowing when to take the bold path.

This is more important now because consumers are faced with time deficit and an explosion of infinite choice. In order to win people’s purchase decisions you need to have a kick ass design that influences how they feel about the product.

However, packaging is only a portion of the user experience, the content of your product influences the remainder. In the case of Zwiebel Hackbraten, there is a disparity between what one perceived to have purchased and what was actually bought once opened. It is an example where design stopped at the package without considering how a person will interact with the product. Would you be a repeat buyer after experiencing the incongruity between the packaging and the end result?

Courtesy of www.pundo3000.com

It takes effort but you should always be striving to make a great looking package with an even better product on the inside.