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4 Key PPC Web Analytics Metrics You Should Consider

April 23rd, 2011 | Paid Search |
4 Key PPC Web Analytics Metrics You Should Consider

Learn what web analytics metrics to evaluate for improving the performance of your paid search campaigns.

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How To Optimize PPC Campaigns For Conversions

August 7th, 2009 | Paid Search |
How To Optimize PPC Campaigns For Conversions

Find out how to optimize PPC campaigns for high conversions by setting expectations with ad copy, and following through with promises on the landing page.

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