No one likes waiting in lines, especially when it’s at the Post Office on a muggy, 90 degree afternoon. Yet, that’s exactly where I found myself today.
Standing there, sweating and impatiently shifting weight from foot to foot I never imagined the situation would provide inspiration for blog fodder. One never really knows until the moment [...]

This post’s headline couldn’t be farther from the truth. Facts are a crucial part of relating your brands story, you omit them at your own peril.
Show me web copy or advertisements that fail to substantiate claims and the odds are it’s generic and unpersuasive.
For instance, BattleRidge Builders created a thread on ContractorTalk.com for their new [...]

The Rochester Advertising Federation posted this interesting mural which is purportedly in a smoking area. It’s suppose to motivate people to quit smoking by getting them to contemplate their own death.
It’s brilliant creative. Unfortunately it’s ineffective because it fails to provide clear steps a person can take to prevent the long term consequence of cancer [...]

Persuade people to action by talking about what they want, not what you need.
While a young boy my family use to keep Hereford cattle for a few years. Every couple months after the heifers had grazed the grass to nubs we’d move them to a new pasture. At first this proved to be an exerting [...]

Create relevant messages, know what customers value in your product or service… every marketer should embrace means-end analysis.