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Means End Theory: People Don’t Buy Features Or Benefits

July 6th, 2008 | Consumer Behavior |
Means End Theory: People Don’t Buy Features Or Benefits

Create relevant messages, know what customers value in your product or service… every marketer should embrace means-end analysis.

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RT @minethatdata: Social Media folks are attacking bean counters. Idea. Generate some ROI, and bean counters will be your ally.
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