You need to increase sales. It’s time to don your marketing cap and analyze the situation. The team cooks up some great ideas.  We’ll catch the viral marketing buzz, put a few ads on YouTube and watch the views and revenues soar. How about a sponsorship with the Rays, I hear they’re hot right now.
These [...]

Are you settling for sour mash when you could be having whiskey?
Stephen Colbert expressed an interesting analogy while discussing his comedic profession.
We often discuss satire as distillery. You have an enormous amount of material, and you have to distill it to a syrup by the end of the day. So much of it is a [...]

You’re at the bar, chilled drink in hand, chatting and laughing with friends. Glancing across the crowded dance floor your eye’s momentarily lock with a stranger who flashes back white pearls. The remainder of the evening passes in courtship. This wooing process may involve the buying of drinks, dancing, and perhaps a casual misleading statement [...]

A tough challenge faced by every executive, manager or supervisor, is how to maintain employee motivation? Christine Corelli’s concise answer is you must be leader rather than a manager. She goes on to provide a wealth of differences between being a boss versus a leader. Looking these over I noticed alot of similarities to what [...]

My car is a chevy from the mid-90’s. Surprisingly it’s in great shape, except for a bit of rust along the bottom interior of the driver side door. At first I thought about sanding the affected area down and repainting. But my parents had an alternate suggestion, apply Vaseline to the rusty spots. Well after [...]