I have a whole category of thoughts devoted to social media. Yet none of these posts have really answered the question, what is social media? Better yet, how will it help your business?
An answer in non-techie, laymens terms. Something my boomer parents would understand, well my mother definitely, pop on the other hand shuns computers [...]

If you have not heard already the AMA tweaked the definition of marketing.
The new definition reads: “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.”
The previous version: “Marketing is an organizational function and a set of processes [...]