This post’s headline couldn’t be farther from the truth. Facts are a crucial part of relating your brands story, you omit them at your own peril.
Show me web copy or advertisements that fail to substantiate claims and the odds are it’s generic and unpersuasive.
For instance, BattleRidge Builders created a thread on ContractorTalk.com for their new [...]

Tell me which of these is more likely to move you to action?
It is reported that over $17 billion is spent and tens of thousands of deaths occur each year resulting from medical error alone. One of the most common medical errors and a top priority for quality initiatives is inaccurate diagnoses – estimated to [...]