Understanding keyword intent is crucial to selecting the right landing pages, and offers for a successful search campaign.

Email marketing is the wondurkid in this years recessionary climate. More marketers are investing in their lists, while driving up the volume of messages landing in subscriber in-boxes. Despite getting hit with more messages, people are not overwhelmed by the amount of email in their in-boxes; they are underwhelmed by the irrelevant emails they’re receiving.

Smartphones are enabling people to shop smarter. Price comparison is instant with app’s on the iPhone and G1 allowing consumers to find deals, and sometimes negotiate a better offer. In most cases, retailers have been completely blind sided by the growing mobile bar code scanning trend.

No one likes waiting in lines, especially when it’s at the Post Office on a muggy, 90 degree afternoon. Yet, that’s exactly where I found myself today.
Standing there, sweating and impatiently shifting weight from foot to foot I never imagined the situation would provide inspiration for blog fodder. One never really knows until the moment [...]

The Rochester Advertising Federation posted this interesting mural which is purportedly in a smoking area. It’s suppose to motivate people to quit smoking by getting them to contemplate their own death.
It’s brilliant creative. Unfortunately it’s ineffective because it fails to provide clear steps a person can take to prevent the long term consequence of cancer [...]

Although your customers might tell you, they really don’t know what they want.
On special holidays mom cooks pierogi for the family. She makes two kinds, those filled with mashed potatoe + cheese and the other with sauerkraut. What’s more, the pierogi I’ve had while eating out, and in the frozen section at Wegmans have stuck [...]