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You Can’t Fake Authentic

May 11th, 2008 | Marketing |

Last evening I had the extreme pleasure of attending the graduation party of a now Nazareth alumni.
I stress “extreme pleasure,” because the young woman and her entire family are immigrants from Ethiopia, which as you might guess, means this was more than your standard fare, college graduation party. In fact, it would be apt to [...]

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Authenticity in Consistent Actions

February 7th, 2008 | Marketing, Marketing Strategy |

Ted Mininni wrote a great post, Just Say ‘No’ to Tobacco, about an upscale grocery store chain, Andronico, which announced it will stop selling tobacco products this week. For people living in Rochester, NY this has a familiar ring, Wegmans already announced in early January that it would stop selling tobacco on February 10.
Not a [...]

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