Understanding keyword intent is crucial to selecting the right landing pages, and offers for a successful search campaign.

The Rochester Advertising Federation posted this interesting mural which is purportedly in a smoking area. It’s suppose to motivate people to quit smoking by getting them to contemplate their own death.
It’s brilliant creative. Unfortunately it’s ineffective because it fails to provide clear steps a person can take to prevent the long term consequence of cancer [...]

The following is an interesting but banned advertisement for SABC 1, a South African television network. A striking concept because it demonstrates a role reversal where whites only represent about 9% and blacks comprise 79% of the population in South Africa. However, despite my initial interest I’ve come to the conclusion this piece represents great [...]