Marketing is tough. We juggle the constant demands of improving value in the customer life cycle while always attempting to legitimize the credibility of our function within the organization. Therefore it is not surprising that strengthening the accountability of the marketing department is a consistent theme in this year’s CMO Council annual Marketing Outlook survey.
According [...]

In Chief Marketer, I read an article entitled After the Promotion: What Do I Do with the Names? The piece reinforced what I already know and have been practicing – use the data you collect on your customers from sweepstakes, trade shows and training classes to continue an ongoing relationship.
For example, at a bare minimum [...]

We marketers have a tendency to become enamored with the buzz surrounding the latest technology craze. Sure Web 2.0 has its merits, and email marketing generates gargantuan ROI when used properly, but many times simpler, time honored gestures are those that have the most impact on your customers.
Case in point. I recently canceled membership with [...]

The other day I and a lucky bunch of other ski shop employees had the fortune to demo next seasons skis. We gobbled up the opportunity to test the abundance of equipment from major brands such as Nordica, Volkl, Rossignol, K2, Salomon,Kastle, etc.
The majority of time I spent riding the lifts with my friends from [...]

Every effort to drum up business should be held accountable, including your social media marketing efforts.
Compared to a standard website, social media is a different beast requiring its own set of metrics.A recent article on Website Magazine details what specific yardsticks you should be using to evaluate your web 2.0 marketing.
Metrics that are more important [...]

People are tuning out from the assault of mass advertising, therefore it stands to reason that hiring managers are aggressively filtering the bombardment of job applications raining down on them.
To be considered for your dream job you need to cut through the clutter. Recently I used the following direct marketing techniques to get an interview [...]