Photo credit, Mortsan When grounded by strategy, marketing is effective. When strategy is driven by purpose, that is articulated by a vision, with an action oriented mission, then your organization, or brand will be more human, and radiate personality. That is how to give your marketing efforts a potency rivaling that of a poison arrow [...]

Hard to believe that you could rank something so subjective as humor, but researchers have done it,  the following is considered to be the 2nd funniest joke in the world.
Sherlock Holmes and Dr. Watson go on a camping trip. After a good dinner, they retire for the night, and go to sleep.
Some hours later, Holmes [...]

The Duct Tape Marketing blog has an inspiring podcast about Brown Lures, a company using social media in the low-tech fishing industry to sell their products. It’s a must listen for anyone in the plumbing, contracting or lawyering trades.
Even so, I bet there’s a lot of nay sayers who doubt the value of this new [...]

Last evening I had the extreme pleasure of attending the graduation party of a now Nazareth alumni.
I stress “extreme pleasure,” because the young woman and her entire family are immigrants from Ethiopia, which as you might guess, means this was more than your standard fare, college graduation party. In fact, it would be apt to [...]

Tell me which of these is more likely to move you to action?
It is reported that over $17 billion is spent and tens of thousands of deaths occur each year resulting from medical error alone. One of the most common medical errors and a top priority for quality initiatives is inaccurate diagnoses – estimated to [...]

Two choices.
Error on the side of caution and tradition, content to tweak existing products and services.
or…
Be bold, reshaping and creating things that are completely new.
Each has its rightful place. The tough part is figuring out which to choose. Congratulations Kraft, on knowing when to take the bold path.