Let’s eliminate poor email practices. My inbox had the misfortune of receiving this email today. In case it’s been removed from the server, you can view a duplicate image here. What are the problems I see with this message?
1) Subject Line: Hi Jesse, message from Tom Oddi at PL Marketing.
Well at least you got my [...]

I have a whole category of thoughts devoted to social media. Yet none of these posts have really answered the question, what is social media? Better yet, how will it help your business?
An answer in non-techie, laymens terms. Something my boomer parents would understand, well my mother definitely, pop on the other hand shuns computers [...]

There is a reason show comes before tell, and I don’t think it has anything to do with alphabetical arrangement.
If you cannot view the video in your RSS reader or email client, see it here.

In the space of 1:55 seconds, Lenox did more to prove the strength of its blades than any piece of marketing [...]

Photo credit, Mortsan When grounded by strategy, marketing is effective. When strategy is driven by purpose, that is articulated by a vision, with an action oriented mission, then your organization, or brand will be more human, and radiate personality. That is how to give your marketing efforts a potency rivaling that of a poison arrow [...]

Hard to believe that you could rank something so subjective as humor, but researchers have done it,  the following is considered to be the 2nd funniest joke in the world.
Sherlock Holmes and Dr. Watson go on a camping trip. After a good dinner, they retire for the night, and go to sleep.
Some hours later, Holmes [...]

The Duct Tape Marketing blog has an inspiring podcast about Brown Lures, a company using social media in the low-tech fishing industry to sell their products. It’s a must listen for anyone in the plumbing, contracting or lawyering trades.
Even so, I bet there’s a lot of nay sayers who doubt the value of this new [...]