Create relevant messages, know what customers value in your product or service… every marketer should embrace means-end analysis.

When you’re soaring 2000 feet above the ground it makes sense to take every possible precaution before leaving the tarmac. In comparison, when launching a marketing initiative it’s best to do your checks and monitoring but with an acceptance for a wider margin of error. In other words, fail fast and quickly learn from your [...]

Equating volume with profit. Thus targeting your marketing to the largest audience, but also the one with the narrowest margin, and least loyalty.
Assume people already know what differentiates your product or service from the competition. Or worse yet, defining your unique selling proposition in terms of ‘best in class’, ’superior customer service’, or ‘ISO 9000 [...]

Let’s eliminate poor email practices. My inbox had the misfortune of receiving this email today. In case it’s been removed from the server, you can view a duplicate image here. What are the problems I see with this message?
1) Subject Line: Hi Jesse, message from Tom Oddi at PL Marketing.
Well at least you got my [...]

I have a whole category of thoughts devoted to social media. Yet none of these posts have really answered the question, what is social media? Better yet, how will it help your business?
An answer in non-techie, laymens terms. Something my boomer parents would understand, well my mother definitely, pop on the other hand shuns computers [...]

There is a reason show comes before tell, and I don’t think it has anything to do with alphabetical arrangement.
If you cannot view the video in your RSS reader or email client, see it here.

In the space of 1:55 seconds, Lenox did more to prove the strength of its blades than any piece of marketing [...]