My car is a chevy from the mid-90’s. Surprisingly it’s in great shape, except for a bit of rust along the bottom interior of the driver side door. At first I thought about sanding the affected area down and repainting. But my parents had an alternate suggestion, apply Vaseline to the rusty spots. Well after [...]

The Red Pepper template is coded only for Joomla 1.0X
Rainy summer weekends are wonderful, these are excellent times to read a book, do some house cleaning or in my case, code a Joomla template into existence. Now I can confidently check that off my list of things to do before I die, including ride a [...]

The war for talent is raging, to attract the most competent knowledge workers you have to retool your job interview process.
I had an interesting experience with the Brockport Auxillary Service (BASC) a little while ago, and it struck me as related to a post Seth Godin wrote some years ago about the end of the [...]

Create relevant messages, know what customers value in your product or service… every marketer should embrace means-end analysis.

When you’re soaring 2000 feet above the ground it makes sense to take every possible precaution before leaving the tarmac. In comparison, when launching a marketing initiative it’s best to do your checks and monitoring but with an acceptance for a wider margin of error. In other words, fail fast and quickly learn from your [...]

Equating volume with profit. Thus targeting your marketing to the largest audience, but also the one with the narrowest margin, and least loyalty.
Assume people already know what differentiates your product or service from the competition. Or worse yet, defining your unique selling proposition in terms of ‘best in class’, ’superior customer service’, or ‘ISO 9000 [...]