Persuade people to action by talking about what they want, not what you need.
While a young boy my family use to keep Hereford cattle for a few years. Every couple months after the heifers had grazed the grass to nubs we’d move them to a new pasture. At first this proved to be an exerting [...]

Achieving the remarkable is not a question of ’should’ but ‘how.’
I think the hang up for most people is they focus soley on the aspect of new. In questing for the unique they completely break from the past. When all along they should have asked, what two existing things might people have twin passions for, [...]

Not long ago I spoke with a CEO about his goal of offering a software service through an ecommerce channel. Our conversation focused mainly on the specific market this would serve and the company website. At one point he beamed about regularly checking Alexa, and seeing the site ranking steadily climbing.
In that instant the little [...]

My car is a chevy from the mid-90’s. Surprisingly it’s in great shape, except for a bit of rust along the bottom interior of the driver side door. At first I thought about sanding the affected area down and repainting. But my parents had an alternate suggestion, apply Vaseline to the rusty spots. Well after [...]

The Red Pepper template is coded only for Joomla 1.0X
Rainy summer weekends are wonderful, these are excellent times to read a book, do some house cleaning or in my case, code a Joomla template into existence. Now I can confidently check that off my list of things to do before I die, including ride a [...]

The war for talent is raging, to attract the most competent knowledge workers you have to retool your job interview process.
I had an interesting experience with the Brockport Auxillary Service (BASC) a little while ago, and it struck me as related to a post Seth Godin wrote some years ago about the end of the [...]