It’s a wintry Saturday afternoon and I’m fitting a ski boot on a gentleman. Sitting there he tells me he owns a local dealership, yadda something about new inventory, great selection and hands me his business card.
Not once did he ask me about my vehicle, is it running smoothly? What I might dislike about it. [...]

You don’t see contractors build a house from the roof to the foundation. So why would you do the same with your marketing? When tactics drive strategy you end up with an unstable and backward result.

Get your RSS feeds on the go even if you don’t have an iPhone or internet connection.
A new job has me commuting 1 hour to and from work. Rather than blaring tunes on the radio, I spend the time listening to my favorite news and marketing feeds thanks to Jott.
If you haven’t heard, Jott is [...]

You need to increase sales. It’s time to don your marketing cap and analyze the situation. The team cooks up some great ideas.  We’ll catch the viral marketing buzz, put a few ads on YouTube and watch the views and revenues soar. How about a sponsorship with the Rays, I hear they’re hot right now.
These [...]

Are you settling for sour mash when you could be having whiskey?
Stephen Colbert expressed an interesting analogy while discussing his comedic profession.
We often discuss satire as distillery. You have an enormous amount of material, and you have to distill it to a syrup by the end of the day. So much of it is a [...]

You’re at the bar, chilled drink in hand, chatting and laughing with friends. Glancing across the crowded dance floor your eye’s momentarily lock with a stranger who flashes back white pearls. The remainder of the evening passes in courtship. This wooing process may involve the buying of drinks, dancing, and perhaps a casual misleading statement [...]