When I visit with family in Utica, or chat with my friends scattered across the country, a question that invariably pops up is, how are things in Rochester?
Aside from the usual sound bites about my career, relationships, and shenanigans (varies by audience) I grab nearly every chance to plug how great it is to live [...]

A tough challenge faced by every executive, manager or supervisor, is how to maintain employee motivation? Christine Corelli’s concise answer is you must be leader rather than a manager. She goes on to provide a wealth of differences between being a boss versus a leader. Looking these over I noticed alot of similarities to what [...]

No one likes waiting in lines, especially when it’s at the Post Office on a muggy, 90 degree afternoon. Yet, that’s exactly where I found myself today.
Standing there, sweating and impatiently shifting weight from foot to foot I never imagined the situation would provide inspiration for blog fodder. One never really knows until the moment [...]

This post’s headline couldn’t be farther from the truth. Facts are a crucial part of relating your brands story, you omit them at your own peril.
Show me web copy or advertisements that fail to substantiate claims and the odds are it’s generic and unpersuasive.
For instance, BattleRidge Builders created a thread on ContractorTalk.com for their new [...]

The Rochester Advertising Federation posted this interesting mural which is purportedly in a smoking area. It’s suppose to motivate people to quit smoking by getting them to contemplate their own death.
It’s brilliant creative. Unfortunately it’s ineffective because it fails to provide clear steps a person can take to prevent the long term consequence of cancer [...]

Although your customers might tell you, they really don’t know what they want.
On special holidays mom cooks pierogi for the family. She makes two kinds, those filled with mashed potatoe + cheese and the other with sauerkraut. What’s more, the pierogi I’ve had while eating out, and in the frozen section at Wegmans have stuck [...]