Smartphones are enabling people to shop smarter. Price comparison is instant with app’s on the iPhone and G1 allowing consumers to find deals, and sometimes negotiate a better offer. In most cases, retailers have been completely blind sided by the growing mobile bar code scanning trend.

Imagine spending resources crafting an email offer and the accompanying landing page, hitting the send button, only to have a competing website’s link show up within the email for the product your promoting. There’s a high probability this is happening with your Yahoo Mail recipients

This isn’t a post about why you should track goals on your website. I’ll assume you already know. Instead I’d like to talk about a problem I ran into while setting up a goal for my company’s ecommerce website and my solution.
When someone goes through the checkout process on our site the url’s look [...]

It’s a wintry Saturday afternoon and I’m fitting a ski boot on a gentleman. Sitting there he tells me he owns a local dealership, yadda something about new inventory, great selection and hands me his business card.
Not once did he ask me about my vehicle, is it running smoothly? What I might dislike about it. [...]

You don’t see contractors build a house from the roof to the foundation. So why would you do the same with your marketing? When tactics drive strategy you end up with an unstable and backward result.

Get your RSS feeds on the go even if you don’t have an iPhone or internet connection.
A new job has me commuting 1 hour to and from work. Rather than blaring tunes on the radio, I spend the time listening to my favorite news and marketing feeds thanks to Jott.
If you haven’t heard, Jott is [...]