Email marketing is the wondurkid in this years recessionary climate. More marketers are investing in their lists, while driving up the volume of messages landing in subscriber in-boxes. Despite getting hit with more messages, people are not overwhelmed by the amount of email in their in-boxes; they are underwhelmed by the irrelevant emails they’re receiving.

The tanking economy and evaporating marketing budgets have been a boon to social media. You’d be hard pressed to find even an old school marketer who hasn’t begun experimenting with the social web. Despite the wholesale move to join the online word of mouth cacophony, many marketers are still approaching social media from a flawed mindset.

When running a small business it’s easy to be seduced by the siren song of percentages. Many owners concern themselves with percentages of COGS and gross profit margin, basing important merchandising decisions on rules of thumb. Often they’re businesses are dashed on the rocks of bankruptcy, all because they neglected the more important dollar amount [...]

Smartphones are enabling people to shop smarter. Price comparison is instant with app’s on the iPhone and G1 allowing consumers to find deals, and sometimes negotiate a better offer. In most cases, retailers have been completely blind sided by the growing mobile bar code scanning trend.

Imagine spending resources crafting an email offer and the accompanying landing page, hitting the send button, only to have a competing website’s link show up within the email for the product your promoting. There’s a high probability this is happening with your Yahoo Mail recipients

This isn’t a post about why you should track goals on your website. I’ll assume you already know. Instead I’d like to talk about a problem I ran into while setting up a goal for my company’s ecommerce website and my solution.
When someone goes through the checkout process on our site the url’s look [...]