Find out how to optimize PPC campaigns for high conversions by setting expectations with ad copy, and following through with promises on the landing page.

While you don’t need permission to comply with Can Spam law, you need opt-in approval to not be perceived as a spammer by the people on your list. Not doing this will depress your open and click-through rates, while damaging your ability to send emails.

People want to share your content on their own terms. But how does audience, and the type of content influence the type of networks people will use when sharing your content?

Email marketing is the wondurkid in this years recessionary climate. More marketers are investing in their lists, while driving up the volume of messages landing in subscriber in-boxes. Despite getting hit with more messages, people are not overwhelmed by the amount of email in their in-boxes; they are underwhelmed by the irrelevant emails they’re receiving.

The tanking economy and evaporating marketing budgets have been a boon to social media. You’d be hard pressed to find even an old school marketer who hasn’t begun experimenting with the social web. Despite the wholesale move to join the online word of mouth cacophony, many marketers are still approaching social media from a flawed mindset.

When running a small business it’s easy to be seduced by the siren song of percentages. Many owners concern themselves with percentages of COGS and gross profit margin, basing important merchandising decisions on rules of thumb. Often they’re businesses are dashed on the rocks of bankruptcy, all because they neglected the more important dollar amount [...]