The 2008 Beijing Olympics are expected to draw in 5 billion viewers and listeners from over 200 countries. While the events will not begin until the summer, a heated competition over the world-wide audience and enormous Chinese market has been simmering for the past few years.
At least thirty-six companies have official sponsorships, and before the [...]

After neglecting my mailbox for a week I opened it today to find a heap of letters fall out. As you can imagine the bulk of it consisted of promotions from local companies and pre-approved credit card offerings. The junk seems to pile higher with each passing year.
While shredding these annoying messages, my curiosity overcame [...]

Its surprising to see the lack of adoption of web 2.0 initiatives by the travel industry, especially considering it is one of the top 3 market segments on the Internet. For independent travel agents, competitive advantage is directly tied to depth of expertise and the exceptional level of service they provide compared to larger competitors. [...]

Face it, unless you work for Proctor & Gamble, as a small or medium business marketer you likely lack the resources for proper market research. Operating on a shoestring budget, or with no money means we have to be resourceful in learning all that we can about our customers. Fortunately, you do not need [...]