Ted Mininni wrote a great post, Just Say ‘No’ to Tobacco, about an upscale grocery store chain, Andronico, which announced it will stop selling tobacco products this week. For people living in Rochester, NY this has a familiar ring, Wegmans already announced in early January that it would stop selling tobacco on February 10.
Not a [...]

If you have not heard already the AMA tweaked the definition of marketing.
The new definition reads: “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.”
The previous version: “Marketing is an organizational function and a set of processes [...]

The following is an interesting but banned advertisement for SABC 1, a South African television network. A striking concept because it demonstrates a role reversal where whites only represent about 9% and blacks comprise 79% of the population in South Africa. However, despite my initial interest I’ve come to the conclusion this piece represents great [...]

The 2008 Beijing Olympics are expected to draw in 5 billion viewers and listeners from over 200 countries. While the events will not begin until the summer, a heated competition over the world-wide audience and enormous Chinese market has been simmering for the past few years.
At least thirty-six companies have official sponsorships, and before the [...]

After neglecting my mailbox for a week I opened it today to find a heap of letters fall out. As you can imagine the bulk of it consisted of promotions from local companies and pre-approved credit card offerings. The junk seems to pile higher with each passing year.
While shredding these annoying messages, my curiosity overcame [...]

Its surprising to see the lack of adoption of web 2.0 initiatives by the travel industry, especially considering it is one of the top 3 market segments on the Internet. For independent travel agents, competitive advantage is directly tied to depth of expertise and the exceptional level of service they provide compared to larger competitors. [...]