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The road to ruin. Discounting services to sell products.

February 21st, 2008 | Business |

The ski shop where I work, Snow Country Sports, went under last year. You might chalk up the closing to a string of miserable winter seasons. However that would be a wrong assumption. Despite this year’s off and on winter, the new shop, Snow Ski & Board, has outperformed Snow Country’s figures from last year.
What’s [...]

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How to integrate a Phplist Subscribe Page into Joomla

February 17th, 2008 | Email Marketing |

These instructions were carried out using phplist and joomla version 1.0X.  However, it should still work with new versions of joomla 1.5X
You don’t need nasty wrappers, phplist-bridge or Joomclub to integrate nice looking newsletter sign-up forms into your Joomla pages. However, I should preface if you’re looking for your Joomla subscribers to be automatically [...]

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Hallelujah! Google Doc’s Introduces Forms

February 12th, 2008 | Email Marketing, Technology |

A joyful smile nearly broke my face when I read about the new form feature in Google Doc’s. Glad I happened upon Seth Godin’s blog today, otherwise I might have missed this new function, as it’s not readily apparent when viewing the online spreadsheet.
With the 2007 travel incentive program winding down – trip departure in [...]

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Authenticity in Consistent Actions

February 7th, 2008 | Marketing, Marketing Strategy |

Ted Mininni wrote a great post, Just Say ‘No’ to Tobacco, about an upscale grocery store chain, Andronico, which announced it will stop selling tobacco products this week. For people living in Rochester, NY this has a familiar ring, Wegmans already announced in early January that it would stop selling tobacco on February 10.
Not a [...]

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A Revamped Definition of Marketing

January 30th, 2008 | Marketing |

If you have not heard already the AMA tweaked the definition of marketing.
The new definition reads: “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.”
The previous version: “Marketing is an organizational function and a set of processes [...]

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Should Marketers Create Politically Charged Advertising?

January 22nd, 2008 | Advertising |

The following is an interesting but banned advertisement for SABC 1, a South African television network. A striking concept because it demonstrates a role reversal where whites only represent about 9% and blacks comprise 79% of the population in South Africa. However, despite my initial interest I’ve come to the conclusion this piece represents great [...]

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