The other day I and a lucky bunch of other ski shop employees had the fortune to demo next seasons skis. We gobbled up the opportunity to test the abundance of equipment from major brands such as Nordica, Volkl, Rossignol, K2, Salomon,Kastle, etc.
The majority of time I spent riding the lifts with my friends from [...]

Every effort to drum up business should be held accountable, including your social media marketing efforts.
Compared to a standard website, social media is a different beast requiring its own set of metrics.A recent article on Website Magazine details what specific yardsticks you should be using to evaluate your web 2.0 marketing.
Metrics that are more important [...]

People are tuning out from the assault of mass advertising, therefore it stands to reason that hiring managers are aggressively filtering the bombardment of job applications raining down on them.
To be considered for your dream job you need to cut through the clutter. Recently I used the following direct marketing techniques to get an interview [...]

The ski shop where I work, Snow Country Sports, went under last year. You might chalk up the closing to a string of miserable winter seasons. However that would be a wrong assumption. Despite this year’s off and on winter, the new shop, Snow Ski & Board, has outperformed Snow Country’s figures from last year.
What’s [...]

These instructions were carried out using phplist and joomla version 1.0X.  However, it should still work with new versions of joomla 1.5X
You don’t need nasty wrappers, phplist-bridge or Joomclub to integrate nice looking newsletter sign-up forms into your Joomla pages. However, I should preface if you’re looking for your Joomla subscribers to be automatically [...]

A joyful smile nearly broke my face when I read about the new form feature in Google Doc’s. Glad I happened upon Seth Godin’s blog today, otherwise I might have missed this new function, as it’s not readily apparent when viewing the online spreadsheet.
With the 2007 travel incentive program winding down – trip departure in [...]