Strategic content marketing tips that will help your SEO program excel in 2012.

There’s this notion that capturing a top listing on Google for a plum keyword will instantly translate into success for your business. That traffic will beget riches. That idea couldn’t be more wrong, and the following infographic illustrates the limitations of SEO.

Gaining backlinks is the most important factor that will increase your website’s rankings. In fact, the leading SEO experts agree that 70% of SEO efforts should be geared toward building backlinks. So focus less on tweaking title tags or page rank sculpting and direct resources to where you’ll get the most bang for your buck – building backlinks!