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Show & Tell

June 7th, 2008 | Marketing, Sponsorship |

There is a reason show comes before tell, and I don’t think it has anything to do with alphabetical arrangement.
If you cannot view the video in your RSS reader or email client, see it here.

In the space of 1:55 seconds, Lenox did more to prove the strength of its blades than any piece of marketing [...]

Ambush Marketing & The Beijing Olympics

January 10th, 2008 | Sponsorship |

The 2008 Beijing Olympics are expected to draw in 5 billion viewers and listeners from over 200 countries. While the events will not begin until the summer, a heated competition over the world-wide audience and enormous Chinese market has been simmering for the past few years.
At least thirty-six companies have official sponsorships, and before the [...]


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