People want to share your content on their own terms. But how does audience, and the type of content influence the type of networks people will use when sharing your content?

The tanking economy and evaporating marketing budgets have been a boon to social media. You’d be hard pressed to find even an old school marketer who hasn’t begun experimenting with the social web. Despite the wholesale move to join the online word of mouth cacophony, many marketers are still approaching social media from a flawed mindset.

I have a whole category of thoughts devoted to social media. Yet none of these posts have really answered the question, what is social media? Better yet, how will it help your business?
An answer in non-techie, laymens terms. Something my boomer parents would understand, well my mother definitely, pop on the other hand shuns computers [...]

The Duct Tape Marketing blog has an inspiring podcast about Brown Lures, a company using social media in the low-tech fishing industry to sell their products. It’s a must listen for anyone in the plumbing, contracting or lawyering trades.
Even so, I bet there’s a lot of nay sayers who doubt the value of this new [...]

This article is a  postmortem examination of my social media experiment. Just to add some context to what follows, I used the Ning platform to create a social portal for my company’s year-long customer travel incentive program – complete with a blog, forum, and individual member profiles.
Meatball Sundae Explained
photo courtesy of worth1000 If you’re [...]

Every effort to drum up business should be held accountable, including your social media marketing efforts.
Compared to a standard website, social media is a different beast requiring its own set of metrics.A recent article on Website Magazine details what specific yardsticks you should be using to evaluate your web 2.0 marketing.
Metrics that are more important [...]