blogUnderstanding Keyword Intent In The B2B Purchase Cycle
February 20th, 2010 | Paid Search |
Understanding keyword intent is crucial to selecting the right landing pages, and offers for a successful search campaign.
1
You're looking at posts in the "Paid Search" category
How To Optimize PPC Campaigns For Conversions
August 7th, 2009 | Paid Search |
Find out how to optimize PPC campaigns for high conversions by setting expectations with ad copy, and following through with promises on the landing page.
