blog4 Key PPC Web Analytics Metrics You Should Consider
April 23rd, 2011 | Paid Search |
Learn what web analytics metrics to evaluate for improving the performance of your paid search campaigns.
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Understanding Keyword Intent In The B2B Purchase Cycle
February 20th, 2010 | Paid Search |
Understanding keyword intent is crucial to selecting the right landing pages, and offers for a successful search campaign.
How To Optimize PPC Campaigns For Conversions
August 7th, 2009 | Paid Search |
Find out how to optimize PPC campaigns for high conversions by setting expectations with ad copy, and following through with promises on the landing page.
