Its surprising to see the lack of adoption of web 2.0 initiatives by the travel industry, especially considering it is one of the top 3 market segments on the Internet. For independent travel agents, competitive advantage is directly tied to depth of expertise and the exceptional level of service they provide compared to larger competitors. [...]

Face it, unless you work for Proctor & Gamble, as a small or medium business marketer you likely lack the resources for proper market research. Operating on a shoestring budget, or with no money means we have to be resourceful in learning all that we can about our customers. Fortunately, you do not need [...]