The Duct Tape Marketing blog has an inspiring podcast about Brown Lures, a company using social media in the low-tech fishing industry to sell their products. It’s a must listen for anyone in the plumbing, contracting or lawyering trades.
Even so, I bet there’s a lot of nay sayers who doubt the value of this new [...]

Last evening I had the extreme pleasure of attending the graduation party of a now Nazareth alumni.
I stress “extreme pleasure,” because the young woman and her entire family are immigrants from Ethiopia, which as you might guess, means this was more than your standard fare, college graduation party. In fact, it would be apt to [...]

Tell me which of these is more likely to move you to action?
It is reported that over $17 billion is spent and tens of thousands of deaths occur each year resulting from medical error alone. One of the most common medical errors and a top priority for quality initiatives is inaccurate diagnoses – estimated to [...]

According to a new study in the Neuron Journal our brains respond similarly to compliments as they do to cash rewards. Good Morning America even featured a short clip based on the findings of this report.

Hmm. The video has been removed, I’ll see if I can find it somewhere on d’ ol Internet.
Taking the video [...]

This article is a  postmortem examination of my social media experiment. Just to add some context to what follows, I used the Ning platform to create a social portal for my company’s year-long customer travel incentive program – complete with a blog, forum, and individual member profiles.
Meatball Sundae Explained
photo courtesy of worth1000 If you’re [...]

We are in a period hailed as the decade of design. Louis Cheskin’s theory of “sensation transference,” is still relevant, even more so today. In a nutshell, Cheskin believed that when people assess something in a supermarket or a website, they will unconsciously transfer sensations they have about the design or packaging of the product/website [...]