This isn’t a post about why you should track goals on your website. I’ll assume you already know. Instead I’d like to talk about a problem I ran into while setting up a goal for my company’s ecommerce website and my solution.
When someone goes through the checkout process on our site the url’s look [...]

It’s a wintry Saturday afternoon and I’m fitting a ski boot on a gentleman. Sitting there he tells me he owns a local dealership, yadda something about new inventory, great selection and hands me his business card.
Not once did he ask me about my vehicle, is it running smoothly? What I might dislike about it. [...]

You’re at the bar, chilled drink in hand, chatting and laughing with friends. Glancing across the crowded dance floor your eye’s momentarily lock with a stranger who flashes back white pearls. The remainder of the evening passes in courtship. This wooing process may involve the buying of drinks, dancing, and perhaps a casual misleading statement [...]

No one likes waiting in lines, especially when it’s at the Post Office on a muggy, 90 degree afternoon. Yet, that’s exactly where I found myself today.
Standing there, sweating and impatiently shifting weight from foot to foot I never imagined the situation would provide inspiration for blog fodder. One never really knows until the moment [...]

This post’s headline couldn’t be farther from the truth. Facts are a crucial part of relating your brands story, you omit them at your own peril.
Show me web copy or advertisements that fail to substantiate claims and the odds are it’s generic and unpersuasive.
For instance, BattleRidge Builders created a thread on ContractorTalk.com for their new [...]

The Rochester Advertising Federation posted this interesting mural which is purportedly in a smoking area. It’s suppose to motivate people to quit smoking by getting them to contemplate their own death.
It’s brilliant creative. Unfortunately it’s ineffective because it fails to provide clear steps a person can take to prevent the long term consequence of cancer [...]