While you don’t need permission to comply with Can Spam law, you need opt-in approval to not be perceived as a spammer by the people on your list. Not doing this will depress your open and click-through rates, while damaging your ability to send emails.

People want to share your content on their own terms. But how does audience, and the type of content influence the type of networks people will use when sharing your content?

Email marketing is the wondurkid in this years recessionary climate. More marketers are investing in their lists, while driving up the volume of messages landing in subscriber in-boxes. Despite getting hit with more messages, people are not overwhelmed by the amount of email in their in-boxes; they are underwhelmed by the irrelevant emails they’re receiving.

The tanking economy and evaporating marketing budgets have been a boon to social media. You’d be hard pressed to find even an old school marketer who hasn’t begun experimenting with the social web. Despite the wholesale move to join the online word of mouth cacophony, many marketers are still approaching social media from a flawed mindset.

Smartphones are enabling people to shop smarter. Price comparison is instant with app’s on the iPhone and G1 allowing consumers to find deals, and sometimes negotiate a better offer. In most cases, retailers have been completely blind sided by the growing mobile bar code scanning trend.

Imagine spending resources crafting an email offer and the accompanying landing page, hitting the send button, only to have a competing website’s link show up within the email for the product your promoting. There’s a high probability this is happening with your Yahoo Mail recipients