This is more important now because consumers are faced with time deficit and an explosion of infinite choice. In order to win people’s purchase decisions you need to have a kick ass design that influences how they feel about the product.

However, packaging is only a portion of the user experience, the content of your product influences the remainder. In the case of Zwiebel Hackbraten, there is a disparity between what one perceived to have purchased and what was actually bought once opened. It is an example where design stopped at the package without considering how a person will interact with the product. Would you be a repeat buyer after experiencing the incongruity between the packaging and the end result?

Courtesy of www.pundo3000.com

It takes effort but you should always be striving to make a great looking package with an even better product on the inside.