While you don’t need permission to comply with Can Spam law, you need opt-in approval to not be perceived as a spammer by the people on your list. Not doing this will depress your open and click-through rates, while damaging your ability to send emails.

Email marketing is the wondurkid in this years recessionary climate. More marketers are investing in their lists, while driving up the volume of messages landing in subscriber in-boxes. Despite getting hit with more messages, people are not overwhelmed by the amount of email in their in-boxes; they are underwhelmed by the irrelevant emails they’re receiving.

Imagine spending resources crafting an email offer and the accompanying landing page, hitting the send button, only to have a competing website’s link show up within the email for the product your promoting. There’s a high probability this is happening with your Yahoo Mail recipients

Let’s eliminate poor email practices. My inbox had the misfortune of receiving this email today. In case it’s been removed from the server, you can view a duplicate image here. What are the problems I see with this message?
1) Subject Line: Hi Jesse, message from Tom Oddi at PL Marketing.
Well at least you got my [...]

People are tuning out from the assault of mass advertising, therefore it stands to reason that hiring managers are aggressively filtering the bombardment of job applications raining down on them.
To be considered for your dream job you need to cut through the clutter. Recently I used the following direct marketing techniques to get an interview [...]

These instructions were carried out using phplist and joomla version 1.0X.  However, it should still work with new versions of joomla 1.5X
You don’t need nasty wrappers, phplist-bridge or Joomclub to integrate nice looking newsletter sign-up forms into your Joomla pages. However, I should preface if you’re looking for your Joomla subscribers to be automatically [...]