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The Power Of A Captivating Yarn

May 10th, 2008 | Advertising, Consumer Behavior, Marketing |

Tell me which of these is more likely to move you to action?
It is reported that over $17 billion is spent and tens of thousands of deaths occur each year resulting from medical error alone. One of the most common medical errors and a top priority for quality initiatives is inaccurate diagnoses – estimated to [...]

Adding Compliments To The Marketing Mix

April 29th, 2008 | Consumer Behavior, Marketing |

According to a new study in the Neuron Journal our brains respond similarly to compliments as they do to cash rewards. Good Morning America even featured a short clip based on the findings of this report.

Hmm. The video has been removed, I’ll see if I can find it somewhere on d’ ol Internet.
Taking the video [...]


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When did #Adwords start requiring Google search to also run Search partners? I want to separate these into 2 campaigns. http://ow.ly/2iqwb
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