Smartphones are enabling people to shop smarter. Price comparison is instant with app’s on the iPhone and G1 allowing consumers to find deals, and sometimes negotiate a better offer. In most cases, retailers have been completely blind sided by the growing mobile bar code scanning trend.

No one likes waiting in lines, especially when it’s at the Post Office on a muggy, 90 degree afternoon. Yet, that’s exactly where I found myself today.
Standing there, sweating and impatiently shifting weight from foot to foot I never imagined the situation would provide inspiration for blog fodder. One never really knows until the moment [...]

The Rochester Advertising Federation posted this interesting mural which is purportedly in a smoking area. It’s suppose to motivate people to quit smoking by getting them to contemplate their own death.
It’s brilliant creative. Unfortunately it’s ineffective because it fails to provide clear steps a person can take to prevent the long term consequence of cancer [...]

Although your customers might tell you, they really don’t know what they want.
On special holidays mom cooks pierogi for the family. She makes two kinds, those filled with mashed potatoe + cheese and the other with sauerkraut. What’s more, the pierogi I’ve had while eating out, and in the frozen section at Wegmans have stuck [...]

Persuade people to action by talking about what they want, not what you need.
While a young boy my family use to keep Hereford cattle for a few years. Every couple months after the heifers had grazed the grass to nubs we’d move them to a new pasture. At first this proved to be an exerting [...]

Create relevant messages, know what customers value in your product or service… every marketer should embrace means-end analysis.