The Rochester Advertising Federation posted this interesting mural which is purportedly in a smoking area. It’s suppose to motivate people to quit smoking by getting them to contemplate their own death.
It’s brilliant creative. Unfortunately it’s ineffective because it fails to provide clear steps a person can take to prevent the long term consequence of cancer [...]

Tell me which of these is more likely to move you to action?
It is reported that over $17 billion is spent and tens of thousands of deaths occur each year resulting from medical error alone. One of the most common medical errors and a top priority for quality initiatives is inaccurate diagnoses – estimated to [...]

The following is an interesting but banned advertisement for SABC 1, a South African television network. A striking concept because it demonstrates a role reversal where whites only represent about 9% and blacks comprise 79% of the population in South Africa. However, despite my initial interest I’ve come to the conclusion this piece represents great [...]