Learn what web analytics metrics to evaluate for improving the performance of your paid search campaigns.

Usability experts have been preaching for years that fast loading websites produce improved business results. Now there’s empirical evidence to support the claim that sites optimized for speed experience improved KPI’s.

Understanding keyword intent is crucial to selecting the right landing pages, and offers for a successful search campaign.

Internet marketers use a variety of online channels to promote their business services and products. Successful practitioners will devote their time and resources to tactics that provide the greatest return on goals. A key tool in any online marketer’s arsenal is the use of tracking parameters to tie the source of each conversion back to its specific marketing initiative.

With exception to direct marketing disciples, the biggest hang up for offline marketers transitioning to internet marketing is creating a process to continually test their assumptions.

Find out how to optimize PPC campaigns for high conversions by setting expectations with ad copy, and following through with promises on the landing page.