Understanding keyword intent is crucial to selecting the right landing pages, and offers for a successful search campaign.

Internet marketers use a variety of online channels to promote their business services and products. Successful practitioners will devote their time and resources to tactics that provide the greatest return on goals. A key tool in any online marketer’s arsenal is the use of tracking parameters to tie the source of each conversion back to its specific marketing initiative.

With exception to direct marketing disciples, the biggest hang up for offline marketers transitioning to internet marketing is creating a process to continually test their assumptions.

Find out how to optimize PPC campaigns for high conversions by setting expectations with ad copy, and following through with promises on the landing page.

While you don’t need permission to comply with Can Spam law, you need opt-in approval to not be perceived as a spammer by the people on your list. Not doing this will depress your open and click-through rates, while damaging your ability to send emails.

People want to share your content on their own terms. But how does audience, and the type of content influence the type of networks people will use when sharing your content?