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Reinventing The Oreo

May 1st, 2008 | Business, Marketing Strategy |

Two choices.
Error on the side of caution and tradition, content to tweak existing products and services.
or…
Be bold, reshaping and creating things that are completely new.
Each has its rightful place. The tough part is figuring out which to choose. Congratulations Kraft, on knowing when to take the bold path.

Authenticity in Consistent Actions

February 7th, 2008 | Marketing, Marketing Strategy |

Ted Mininni wrote a great post, Just Say ‘No’ to Tobacco, about an upscale grocery store chain, Andronico, which announced it will stop selling tobacco products this week. For people living in Rochester, NY this has a familiar ring, Wegmans already announced in early January that it would stop selling tobacco on February 10.
Not a [...]


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Rochester region has recouped 98 percent of job losses since the 2008 recession, but not all are higher paying jobs http://t.co/ytSRcDWU


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