There’s this notion that capturing a top listing on Google for a plum keyword will instantly translate into success for your business. That traffic will beget riches. That idea couldn’t be more wrong, and the following infographic illustrates the limitations of SEO.

Gaining backlinks is the most important factor that will increase your website’s rankings. In fact, the leading SEO experts agree that 70% of SEO efforts should be geared toward building backlinks. So focus less on tweaking title tags or page rank sculpting and direct resources to where you’ll get the most bang for your buck – building backlinks!

Usability experts have been preaching for years that fast loading websites produce improved business results. Now there’s empirical evidence to support the claim that sites optimized for speed experience improved KPI’s.

Understanding keyword intent is crucial to selecting the right landing pages, and offers for a successful search campaign.

Internet marketers use a variety of online channels to promote their business services and products. Successful practitioners will devote their time and resources to tactics that provide the greatest return on goals. A key tool in any online marketer’s arsenal is the use of tracking parameters to tie the source of each conversion back to its specific marketing initiative.

With exception to direct marketing disciples, the biggest hang up for offline marketers transitioning to internet marketing is creating a process to continually test their assumptions.