There’s this notion that capturing a top listing on Google for a plum keyword will instantly translate into success for your business. That traffic will beget riches. That idea couldn’t be more wrong, and the following infographic illustrates the limitations of SEO.
Yes, you can get crappy content to rank well. But a top listing doesn’t guarantee that customers will be convinced to buy after reading your crap. What needs explanation beyond the visual are the differentiation points between compelling copy versus bad content.
What is bad content?
Copy focused only on touting the product is garbage. XYZ solution is jam packed with so many features that you just have to buy it! It makes you wonder who this content is supposed to please, the customer or the HIPPO.
Then there’s content that just isn’t important to your customer. The buyer may understand the point you’re trying to make, but they don’t care or fail to realize how your product will provide measurable outcomes.
What is good content?
Compelling content begins with a solid understanding of your market. It has to be relevant to your customer’s highest priority needs. The content should help them learn and visualize solving a problem while clearly positioning your company as the best vendor to achieve that outcome.
It’s the combination of persuasive content with SEO that will drive results for your business.
That’s right no matter how you exert effort doing SEO if your contents are really poor or of bad quality then you will not be successful, content is the king in SEO. Just my 2 cents.
Internet marketing do much more than SEO and SEO is the most important element of Internet marketing strategy therefore both depends on each other. It is very imporatnt to use both if you want to be successful.
Nowdays its even more true after the algorithm update by google (the infamous panda update). Now building quality content was never so important.
Well, I agree with some point, atleast by doing any SEO from your website is just like gearing up your website for marketing implementations. SEO will also be considered as marketing as a first step, but if you will limit your plan from that stage alone, you’ll be far behind with you competitors. After making SEO on-page, marketing off-site should be followed, without it your website is just nothing as good as building a big mansion in the forest without a driveway to your home or a map.
that is 100% true! optimizing is not the key point. but at the same time it is one of the most important things! it has to be done in complex to bring success, otherwise it doesn’t have any power if used alone..
at some point , its true! I still believe that killer content will help one website to market tho
first think for original Seo content It’s an amazing think
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Amazing how simple it can be to communicate with people and have them understand a certain topic, you made my day.
Definitely, content optimization of fresh, unique and user-friendly content has vital role for ranking. Internet marketing now includes social networking with SEO on-page and off-page techniques.
Yes very good and unique high quality content is in any case very important. In my opinion, should include the content pages of other sites copying extremely punished or even fly from the index. Because everyone knows what that does to create high quality content for work.
Explained very shortly but too worthy information. Understood very easily what you wanted to share. Thanks.
Content is king? Think again. Its backlinks. What will you do with contents without backlinks? It won’t even reach any page of Google. Even you have crappy content if you have quality backlinks, you sure have position in SE.
There are many factors are being updated by Google to justify high quality sites instead of spammy content sites. The fresh and unique quality content has more weightage in ranking. The more reliable and authentic content will help visitors to gain knowledge and useful information.
Im sure this is in Googles SEO guide, over optimising on page SEO turns off prospects and you will see a lower conversion of customer. No use being on page 1 if you cant make a sale due to poor copy and web usability. Rich content and optimised a/b tested landing pages ftw.
The Panda updates are a regular updating process. I read somewhere the latest version of Panda Update 2.2. They are making changes to produce quality search results. I am sure the spammy and fishing sites will be eliminated soon. Still it has covered only 20% of the sites but soon drop ranking of low quality sites.
After Panda update, it has made obvious like to add some fresh and good content and update it regularly to your web page to get good attention from them.
Well, if you don´t get backlinks when you write good content you won´t get af good position in Google.