SEO Without Marketing Is Like Optimizing Crap

There’s this notion that capturing a top listing on Google for a plum keyword will instantly translate into success for your business. That traffic will beget riches. That idea couldn’t be more wrong, and the following infographic illustrates the limitations of SEO.
SEO will not help a website with crappy content
Yes, you can get crappy content to rank well. But a top listing doesn’t guarantee that customers will be convinced to buy after reading your crap. What needs explanation beyond the visual are the differentiation points between compelling copy versus bad content.

What is bad content?

Copy focused only on touting the product is garbage. XYZ solution is jam packed with so many features that you just have to buy it! It makes you wonder who this content is supposed to please, the customer or the HIPPO.

Then there’s content that just isn’t important to your customer. The buyer may understand the point you’re trying to make, but they don’t care or fail to realize how your product will provide measurable outcomes.

What is good content?

Compelling content begins with a solid understanding of your market. It has to be relevant to your customer’s highest priority needs. The content should help them learn and visualize solving a problem while clearly positioning your company as the best vendor to achieve that outcome.

It’s the combination of persuasive content with SEO that will drive results for your business.

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Posted in SEO
67 comments on “SEO Without Marketing Is Like Optimizing Crap
  1. Jan says:

    Crappy content is crappy content. A bit like a plumber who doesn’t fix a leak properly and it still drips. Slowly, but it still drips; so it has been a crappy job. Good content fixes all leaks and will get you a ‘call back’.

  2. Gwen says:

    I know people who earn from semi crappy content but I know one other person who earns even more with outstanding content and a good personal brand. I guess it all boils down to whether you want to succeed only a little bit or a lot. Excellent content is for those who want to be big time winners.

  3. Actually, how I always heard it was, “Content is King, Linking is Queen”, but close enough :) Good post!

  4. fst Digital says:

    That is hilarious :) , I couldn’t agree more, however there are a lot of sites that base on ‘keyword rich’ content and get on top of the rankings. Search engines still don’t have the ability to understand the copy and spot some of the ‘crappy contnet’ , they only use the indicators such as keywords density, synonymous and so on.

  5. I totally agree! If you want excellent results then be ready to give excellent effort too and this is exemplified in having an excellent content in your website.

  6. DaBrian says:

    Great post. It’s also important for good content to stay fresh and updated. I couldn’t agree more with your premise here.

  7. Hello,

    In this article one thing is very clear that for SEO content is so important. you can say content is king. Thanks for sharing some useful information with me.

    Thanks Again!

  8. Totally agree with this article ..there is no sense for doing SEO without marketing..What about creating content that is relevant to the customer’s highest priority needs? Crappy content is content focused on the product or content that just isn’t important to the customer

  9. Shennan T. says:

    This is so true. Great article about crappy content.

  10. Indeed SEO it’s very good combined with SMO!

  11. Andrew says:

    I love the diagram, lol.

  12. Haha the diagram was great but oh so true. While you can make money with terrible content, you can makes heaps more with good, quality content.

  13. I totally agree! If you want excellent results then be ready to give excellent effort too and this is exemplified in having an excellent content in your website.

  14. MMA Training says:

    Spot on with what you said. If your website can’t convert due to crappy content, the #1 spot is almost useless.

  15. Jimmy Web says:

    I had a website, that was on the first page of google with for some crappy keywords… so i’ve got only crappy visitors for this :P . Nice diagram!

  16. Hello.

    Nice article, i am agree with you that crappy content can spoil the the business of your company, in seo content has to be great and original, because content is king in seo business. Thanks for sharing this information with me.

    Thanks Again!

  17. Its so true, content was and will be the main goal of website – content is the king !

    Thanks for the great post

  18. Techcraft says:

    Thank you. This is a great information, in seo content has to be great and original, because content is king in seo business.

  19. I just love the part about how you describe good content and bad content. I am looking through my content right now to make sure that it is good.

  20. Boxgroove says:

    Yes.. It is true that you cannot give so features at a time in your content otherwise the reader will think that they are doing it purposely to attract the visitors. SE like simple and fresh content.

  21. Everything in this post is very true! Some people seem to think that just pouring out crappy content might just do the trick. Very detailed graphics as well, like it!

  22. Your opinion is right for the small businesses where the owner is a SEO specialist and Marketer in the same time. But in bigger companies work hired SEO specialists and they really don`t care how much visitors become customers. And actually they are not asked to: they should care about positions on serp only.

  23. Signals says:

    Portfoliorunner,
    the thing in the article is about the necessity to use not only seo tools in website promotion but don`t forget marketing efficiency as well

  24. True. Your opinion is right. But good seo content is expensive. Bot generated Seo content isn’t the best one….

  25. Very exciting diagram ;) Good content converts well. You don’t even need many hundreds of visitors per day to make a lot on sales.

  26. Funny to see so many top ranking sites with such crappy information! While they still can make quite a bit of money, they will never get the return visitors for repeat business. Great article!

  27. Actually, how I always heard it was, “Content is King, Linking is Queen”, but close enough :) Good post!

  28. christiaan says:

    I love the title ” SEO Without Marketing Is Like Optimizing Crap” . It is enough to say for some one who really knows what is SEO.

  29. Beautiful – absolutely beautiful!

    Couldn’t have put it better myself. A lot of people focus on the SEO part and fail to tailor their content. Any business should convince its customer with valid points on WHY they need their product rather than on WHAT their product has.

    Only when people get out of this mentality will their business actually take off! :)

    Awesome post!

  30. Aws says:

    i fully agree about almost all what you have said

  31. Movers Tampa says:

    That’s right! I really agree with your point of view and not all site with good rank are creating more traffic. You can achieve good ROI by combining Search Engine Optimization and Social Media Marketing. A good quality content can attract more consumers rather than targeting ranks only. Social sites are very popular right now so try to grab this kind of opportunity. Very good point of view, nice one! Thanks.

  32. Internet marketing is necessary for every business. SEO is must for promoting a business.

  33. sara says:

    Ow nice post, what is this.> click here for MORE
    enjoy many more cool pictures gifs and what not

  34. Rebecca Wolf says:

    Well said. Optimizing a website without knowing who your target market is or giving them what they want is like shooting in the dark!

  35. James says:

    thank you, this was helpful information for a new project!

  36. full time and part time internet marketing job here

  37. mkv mkv says:

    I am trying to learn how seo works. But I totally agree with what you say. Visitors will come to the website but the content must be right to make them stay and buy.

  38. thanks, good post……..

  39. Agree with everyone…such a rooky error to think you can get away with bad content. Theres no point in getting a marketing agency to do your SEO if your content is rubbish and traffic just bounces back. Good article

  40. Squiffy says:

    Fair point! But isn’t it possible to make money just by providing good content with embedded advertising, rather than really ‘going after’ a visitor and trying to sell them stuff? There’s nothing worse than those sites that seem to exist just to promote a product, even when it’s a good product.

  41. I completely agree! Marketing and SEO go hand in hand, but you can’t have the latter until you first develop the former. I like to think of marketing as a foundation, because rarely can execute a successful SEO strategy without having a sound marketing plan in place.

  42. Brilliant Post!

    I work in SEO myself and many companies think that by employing an SEO will generate thousands of sales with any offline marketing investment

  43. beauty boxes says:

    nice site, good post admin, thanks :)

  44. Mike says:

    Good article. Your diagram cracks me up! You lost me a little with the HIPPO. Is that an acronym or were you actually talking about hippos?

  45. Parkcouture says:

    I have read one article before that good, unique and fresh content is a good move to boost your ranking. Thanks for sharing this post.

  46. wow nice blog, this blog I want to share funny stories. please visit

  47. Sadly, I now find that more than 90% of web sites have crappy content. They regurgitate or copy what other people have already said 2 years ago. Alternatively, they try to sell 20 page Ebooks for $50.00 that tell you what you already knew about getting rich quick. You can’t. I do hope that, in time, the major search engines will develop algorithms that put the copycats and ‘get rich quick’ $50.00 Ebook kids at search engine position number 999, which is where they belong.

  48. Diane Lopez says:

    Good site content is important aspect of SEO, without it, its like your a building a mansion without on a mountains without a road map.

  49. Asjad Pasha says:

    Great advice man! SEO is very important and I agree with everything written this. i love the illustration! AWESOME!

  50. I absolutely love that diagram. It’s amazing to see the Internet cluttered up with innumerable poor web sites that have had a ton of SEO performed on them. I’ll never understand why they didn’t invest those SEO dollars into the original web design or business concept instead.

  51. That’s right no matter how you exert effort doing SEO if your contents are really poor or of bad quality then you will not be successful, content is the king in SEO. Just my 2 cents.

  52. Internet marketing do much more than SEO and SEO is the most important element of Internet marketing strategy therefore both depends on each other. It is very imporatnt to use both if you want to be successful.

  53. brindes says:

    Nowdays its even more true after the algorithm update by google (the infamous panda update). Now building quality content was never so important.

  54. Well, I agree with some point, atleast by doing any SEO from your website is just like gearing up your website for marketing implementations. SEO will also be considered as marketing as a first step, but if you will limit your plan from that stage alone, you’ll be far behind with you competitors. After making SEO on-page, marketing off-site should be followed, without it your website is just nothing as good as building a big mansion in the forest without a driveway to your home or a map.

  55. that is 100% true! optimizing is not the key point. but at the same time it is one of the most important things! it has to be done in complex to bring success, otherwise it doesn’t have any power if used alone..

  56. first think for original Seo content It’s an amazing think

  57. michel6 says:

    I couldn’t have really asked for a better blog. You’re always at hand to offer excellent suggestions, going straight away to the point for straightforward understanding of your readership. You’re surely a terrific expert in this matter. Thank you for being there for people like me.

  58. Amazing how simple it can be to communicate with people and have them understand a certain topic, you made my day.

  59. Definitely, content optimization of fresh, unique and user-friendly content has vital role for ranking. Internet marketing now includes social networking with SEO on-page and off-page techniques.

  60. Kredit says:

    Yes very good and unique high quality content is in any case very important. In my opinion, should include the content pages of other sites copying extremely punished or even fly from the index. Because everyone knows what that does to create high quality content for work.

  61. Explained very shortly but too worthy information. Understood very easily what you wanted to share. Thanks.

  62. Content is king? Think again. Its backlinks. What will you do with contents without backlinks? It won’t even reach any page of Google. Even you have crappy content if you have quality backlinks, you sure have position in SE.

  63. There are many factors are being updated by Google to justify high quality sites instead of spammy content sites. The fresh and unique quality content has more weightage in ranking. The more reliable and authentic content will help visitors to gain knowledge and useful information.

  64. Liam Duffy says:

    Im sure this is in Googles SEO guide, over optimising on page SEO turns off prospects and you will see a lower conversion of customer. No use being on page 1 if you cant make a sale due to poor copy and web usability. Rich content and optimised a/b tested landing pages ftw.

  65. The Panda updates are a regular updating process. I read somewhere the latest version of Panda Update 2.2. They are making changes to produce quality search results. I am sure the spammy and fishing sites will be eliminated soon. Still it has covered only 20% of the sites but soon drop ranking of low quality sites.

  66. After Panda update, it has made obvious like to add some fresh and good content and update it regularly to your web page to get good attention from them.

  67. Anna says:

    Well, if you don´t get backlinks when you write good content you won´t get af good position in Google.

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