Comments on: Missing The Mark With Influencers http://www.jessekanclerz.com/blog/2009/07/missing-the-mark-with-influencers/ Marketing advice for running your business. Mon, 22 Feb 2010 01:34:45 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Jesse Kanclerz http://www.jessekanclerz.com/blog/2009/07/missing-the-mark-with-influencers/cpage/1/#comment-22625 Jesse Kanclerz Wed, 22 Jul 2009 15:56:54 +0000 http://www.jessekanclerz.com/blog/2009/07/missing-the-mark-with-influencers/#comment-22625 Simon, You're right, "the answer depends on who you're really trying to reach at the end of the day." What I'm really railing against is the prevailing belief that the number of subscribers, twitter followers, and Facebook fans is a measure of a persons worth. What some marketers are missing is that all people are influencers in an age of Amazon reviews, and youtube videos. When you're trying to put your product in the hands of only the cool, popular people that's not helping spread word of mouth, it's more akin to sponsorship. Word of mouth is about getting your product in the hands of people who are genuinely excited about it, and who have closer, peronal relationships with their audience. It may not be a quick one-hit-wonder like A-list review, but I think reaching these people has a better shot at ultimately spreading the message. In addtion, I've also been thinking that influence is a two way street. The A-list bloggers influence the writings/reviews of small bloggers, but I also think A-listers monitor sets of smaller bloggers to keep abreast of trends. If I'm right, then perhaps reaching enough c & b-listers is a way to get an A-list review. Perhaps that'll be fodder for another blog post. Thanks for commenting Simon, you have a knack for getting my brain gears turning. Simon,

You’re right, “the answer depends on who you’re really trying to reach at the end of the day.”

What I’m really railing against is the prevailing belief that the number of subscribers, twitter followers, and Facebook fans is a measure of a persons worth. What some marketers are missing is that all people are influencers in an age of Amazon reviews, and youtube videos.

When you’re trying to put your product in the hands of only the cool, popular people that’s not helping spread word of mouth, it’s more akin to sponsorship. Word of mouth is about getting your product in the hands of people who are genuinely excited about it, and who have closer, peronal relationships with their audience. It may not be a quick one-hit-wonder like A-list review, but I think reaching these people has a better shot at ultimately spreading the message.

In addtion, I’ve also been thinking that influence is a two way street. The A-list bloggers influence the writings/reviews of small bloggers, but I also think A-listers monitor sets of smaller bloggers to keep abreast of trends. If I’m right, then perhaps reaching enough c & b-listers is a way to get an A-list review. Perhaps that’ll be fodder for another blog post.

Thanks for commenting Simon, you have a knack for getting my brain gears turning.

]]> By: SAO http://www.jessekanclerz.com/blog/2009/07/missing-the-mark-with-influencers/cpage/1/#comment-22624 SAO Wed, 22 Jul 2009 13:08:39 +0000 http://www.jessekanclerz.com/blog/2009/07/missing-the-mark-with-influencers/#comment-22624 JK But... wouldn't you rather have ONE low level blogger than zero blogstars? I mean, it's obvious that SOME low level recognition is better than NO recognition at all - but what about 50 low-level blog posts vs. 2 high-level blog posts? That's the really interesting question. I think the answer depends on who you're really trying to reach, at the end of the day. Folks like you and I, on the more tech-savvy end of the spectrum, are going to be more likely to pick up on one of the 50 low-level sites, but the general public, or folks pressed for time, or publicists (!) are more likely to see the popular sites, right? SO JK

But… wouldn’t you rather have ONE low level blogger than zero blogstars? I mean, it’s obvious that SOME low level recognition is better than NO recognition at all – but what about 50 low-level blog posts vs. 2 high-level blog posts? That’s the really interesting question. I think the answer depends on who you’re really trying to reach, at the end of the day. Folks like you and I, on the more tech-savvy end of the spectrum, are going to be more likely to pick up on one of the 50 low-level sites, but the general public, or folks pressed for time, or publicists (!) are more likely to see the popular sites, right?

SO

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