blogImagine spending resources crafting an email offer and the accompanying landing page, hitting the send button, only to have a competing website’s link show up within the email for the product your promoting.
There’s a high probability this is happening with your Yahoo Mail recipients. For some time Yahoo has been inserting Shortcuts into email with links to maps, Wikipedia and other contextually relevant sites. This is great for users, but hell for marketers. If you include a product title in the message there’s a good chance Yahoo will link it to an ecommerce site like Amazon.
Is There A Solution To This Problem?
The only way around this is to test your email in Yahoo Mail to find the shortcut links, and make those direct links back to your site to prevent the shortcuts from being added to the campaign.
Tags: yahoo
Yahoo Mail May Be Hurting Your Email Conversions…
When you spend resources creating an email design, and crafting a relevant offer you want subscribers to click to your landing page. However, Shortcuts in Yahoo Mail may be leading some subscribers to competing websites. Find out how to fix this proble…