blogYou need to increase sales. It’s time to don your marketing cap and analyze the situation. The team cooks up some great ideas. We’ll catch the viral marketing buzz, put a few ads on YouTube and watch the views and revenues soar. How about a sponsorship with the Rays, I hear they’re hot right now.
These and many of your other choices miss the obvious. How about creating an unforgettable customer service experience like Zappos or Tivo. Or improving the usability and persuasive elements of your website through scientific method and continual testing. Neither are flash in the pan events, they require effort to implement but are definitely more defensible strategies to employ.
You should always focus on and address the prominent issues, especially in these uncertain economic times. The next time you’re thinking about beginning a glitzy marketing campaign, stop for a moment and remember, there are no mountains in Holland.
Tags: Marketing
