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Achieving The Remarkable At Park Avenue Festival

August 5th, 2008 | Marketing |

Achieving the remarkable is not a question of ’should’ but ‘how.’

I think the hang up for most people is they focus soley on the aspect of new. In questing for the unique they completely break from the past. When all along they should have asked, what two existing things might people have twin passions for, and would these loves be noteworthy when combined?

Sved figured it out, and he didn’t have to build a new instrument to do it. All he did is combine his passion for classical music and hip hop. Here Sved is playing hip hop violin during Rochester’s Park Avenue festival. RSS viewers can watch it here. The video is a bit grainy, I’ll be sure to get a camera phone with improved recording quality once the contract is up.

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